Dana Alhanbali is the Founder and Chief Strategist of Bark and Berg, , a consultancy working at the intersection of storytelling, strategy, and cultural innovation. Committed to making an impact, Dana started the company with a vision of collaborating with some of the regions pioneering businesses and leaders to advise on the development of their brands. She advises public and private sector leaders on how to leverage narrative and media as tools for national positioning, cultural innovation, economic development, and impact-led storytelling.

She is an award-winning creative strategist, industry advisor, and systems thinker with a track record ofempowering leaders, shaping narratives, and driving cultural and economic impact at scale. With over 16 years of experience across communication, media, entrepreneurship, and ecosystem development, she brings a strategic lens to brand building, organizational growth, and creative industry transformation.

She is driven by a mission to champion growth, creative innovation and impact.

Dana is a TedX speaker, writer and creative strategist with experience spanning over 150 brands and multiple sectors, she brings a deep, cross-industry perspective to the creative economy. She is the co-founder of the multi-award winning creative firm Beattie + Dane in Kuwait, that has been recognized globally at Cannes Lions as well as Dubai Lynx as one of the MENA regions leading agencies.