Strategy is in the story.

Bark & Berg is the creative studio Dana founded: a strategy-driven storytelling studio grounded in one belief: understanding fuels everything worth making.
The team works with founders and brands to shape positioning, build narrative systems, and craft communication that moves people from the inside out.

Beyond brand work, Bark & Berg develops original IP for film, TV, and narrative podcasts. Its writers’ room is the heart of the studio, a place where ideas are interrogated, stretched, and crafted into stories with resonance and reach.

Every project begins with a question, not a brief.
Because when you understand what you stand for, the story, the strategy, and the work all find their direction.